You’ve seen pictures and videos of clean, gorgeous, glossy homes online or on television and you most likely think to yourself “I wish my home looked like that” or “I want to live there.”
But why do these homes look so amazing? Staging.
According to the National Association of Realtors, 31% of buyers increased their offer on a home 1-5% because the home was staged. 77% of buyers felt more able to see themselves moving into a staged home, and 40% were more willing to get in the car and visit a staged online find.
What Is Home Staging?
Home staging is the process of adding decor, rearranging furniture, and expertly dressing up the home to make it look stunning for listing photos and walkthroughs. Home staging is a marketing tactic that can make even the most dark, drab space feel bright, energetic, and homey.
The reason home staging is so important is that it can turn around a sale that otherwise wasn’t moving.
What Does Home Staging Entail?
If you are selling an empty home, in most cases you or your real estate agent will need to call in a professional home stager to bring in furniture and home decor to set up the space.
If you plan to live in your home during the selling process, most real estate agents recommend using your existing furniture and home decor to keep cost low.
Is Home Staging Worth It?
Absolutely. There are many reasons why. Let’s break it down:
“I’m Worried My Home Won’t Sell For Top Dollar.”
The 2017 Profile of Home Staging from the National Association of Realtors found that 31% of potential buyers increased their offer on a home from 1-5% because it was staged. Take the current average national home price of $268,500, for example. Based on NAR’s survey, you could make $2,685 to $13,425 more on a home that’s been staged.
If your home is worth more, that just means you can make more in the long run.
“What If No One Comes to See My House?”
NAR also reported that home staging convinced 40% of potential buyers to go check out a house they had found on the web. That means staging your home will entice a ton more buyers to come check out your home after they saw your gorgeous listing photos. You have nothing to worry about!
“What If Potential Buyers Don’t Get That ‘Homey’ Feel?”
Home staging made 77% of potential buyers more able to imagine themselves living in the house. That connection is essential to the purchase of a property: buyers don’t put in an offer unless they feel emotionally invested in a home. Staging helps it get there.
Can I Stage My Own Home?
Yes, but you’ll need some help. Even if you’re a professional interior designer, only an expert real estate agent or a professional staging company will know everything there is to know about staging your house to sell.
Interested in staging, buying, selling, or investing in a home but unsure where to start? We’d love to help you start the process. Give us a call at (720) 295-4350 or shoot us an email to firstname.lastname@example.org.